Sep 15, 2006
W+K Know How to Sell Coke
[googlevideo]3913745262811179417&hl[/googlevideo]
Wieden + Kennedy have their moments of brilliance. Playing off the long-standing “feel good” position of Coke, W+K flipped the Grand Theft Auto theme into a “good karma” spoof that’s been getting quite a bit of attention. And speaking of attention, Wieden + Kennedy did a brilliant art job with this piece, showing the audience instantly with just the look and feel what this was all about.
I wonder, however, what happens if you run the “Hot Coke Blak” mod during the ad. I just made, of course, an obscure reference.
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