Image courtesy of: http://www.thefringething.com

In keeping with good ‘ol user-commanded interactive online adfotainment (a là Subservient Chicken – which is amazingly still live), the Edinburgh Fringe Festival has launched a micro-site with a curious eggish-looking object the begs the user to poke and prod at it with various typable instructions. Two gentlemen (presumably?) in full-on bunny suits take your instructions and apply them to this thing. It’s lovely, hilarious, and incredibly fun.

The Fringe Festival itself is an annual Edinburgh venue for hundreds (really, hundreds) of troops putting on thousands of un-vetted, wildly artistic, and often brilliantly comical performances at makeshift stages throughout the city. It was formed in 1947 to provide organization for the 8 uninvited theatre troops who showed up to the Edinburgh International Festival, but were not able to perform under that umbrella. According to the edfringe.com website, “The Festival Fringe Society (commonly known as the Fringe Office) does not produce any of the shows, does not invite anybody to perform, does not run any venues and pays no fees to performers. We do, however, help performers every step of the way.” So, talk about free range and organic.

Which is what this object seems to be- an endlessly fun (well, at least until you run out of commands) egg to play with for no particular reason at all. Well done, well done indeed.